KevinNZ,
I agree with Richay. The reference that he mentioned is excellent to start with. Presuming that you will be using a software to do this, you'll definitely need to gather the soil data (soil type, soil denstiy, angle of internal friction, ...)for the corresponding location in order to be able to model the soil stiffness as springs at your anchor points. For a pipeline your anchor points will most likely be the foundation of your concrete sleepers or foundation of your steel frames supporting the pipe.
Another key piece of information which is usually provided by the client but not always, is some sort of RESPONSE SPECTRUM curve for that region. The one commonly used in seismic analysis is the ARS (accel. resp. spectrum) curve. If the client is not providing this data, there are a number of benchmark "ARS" curves from recorded earthquakes, such as ElCentro, available in the literature published on this topic. Seismology and earthquake engineering is a vast field and I know that this thread won't answer all your questions. It is very important to apply the appropriate modeling techniques per case, and for that you need to first grasp the fundamentals of earthquake engineering and its governing parameters. If you know a civil or structural engineer, please, consult with them too.
There are a number of good structural and Piping softwares that you can use to develope a good simulation of your piping system, but I am not sure if I am allowed to name any names in this forum. The software that I use, has a number of ARS curves available in its databank and it also has an option for modeling soil stiffnesses for BURIED PIPES only. I understand that you're dealing with an above ground pipeline. You have to sort of fool the software and use its tools to develope a model which is closest to your scenario.
good luck