One upside to high production numbers, on the order of 10,000 units a day, is that you can afford very specialized 'hard ' tooling to keep the unit cost down.
One downside of hard tooling is that a major change, e.g. increasing the torque capacity of an axle pinion by a factor of 2, costs a lot of money.
If a major change doesn't bring the unit cost down by a whole bunch, or open up a new market, implementing it would be irresponsible. A 3 pct power increase on the dyno isn't going to produce 3 pct fuel economy improvement, and even if it did, the saved money wouldn't go into the manufacturer's pocket. So where is the incentive to do it?
Mike Halloran
Pembroke Pines, FL, USA