The High flux tubing that we have has a coating that looks like powder that has been sintered on to the tube. The surface is very rough and porous. It is placed on the boiling side, since it is an enhancement to boiling. you can get then on shell or tube sides according to service. The other side can have longidudinal fins as Stonecold decribes. These flutes promote condensation or just cooling by enhanced area.
The high flux works by providing numerous stable bubble nucleation sites. this is because it has a combination of good matrix thermal conducivity, high microsurface area, and many contact points within the porous layer.
Another advantage ie that you can get good boiling at temperature differences of only 1-2 Deg C.
If the coating is on the outside it is thin enough so that the tubes can be installed through the tubesheet in the normal way.
As to cost, my recollection is that the bare SS tubes and the shell accounted for only 1/4 of the exchanger cost. The rest was the UOP cost of coating the tubes. This cost may have come down since there are more enhancement technologies available now.
UOP will do the sizing for you, but they used to have a program that they might give you to play with. I used it for rating existing units, and I found the way that best represented actual plant operation was to use the program to calculate the boiling coeficient and transfer that number manualy into a TASC or HTFS simulation.
Hope this helps,