Good question for the theorist;, practically speaking the vertical section of piping as well as the other sections should be designed for optimum economy both in intitial cost as well as life cycle operating cost. Crane Technical Paper 410 is quoted by many, such as The Piping Handbook, Sixth Ed., as the source for "reasonable" velocities - no mention of direction. In Crane, General Service Conditions is up to 10 fps. Sewage should not settle in vertical or horizontal runs at a velocity of 8.5 fps, which also favorably compares to what I heard in a pump seminar that a happy pump has an output vlocity of 5 to 8 fps.