I am finding it incredibly helpful for marketing tasks, mostly because I’m good at technical writing not marketing BS. Example: we needed a new tag line for one of our services, 4 of us were supposed to give a few options each. I submitted 4, all AI generated and of the 14 to 16 options my 4 were clear front runners.
I also used it to validate a complex probability calculation, but relied on my calc not the AI. I don’t know when I will cite AI in a report, but I bet it will happen before I retire.