Terzaghi,
If the lateral force is applied at or near the top of the drilled pier, the pier is subject to a bending moment and the soil restraint can NOT be calculated as simple as the projected area times the soil passive pressure. For this case you could use the Broms' Method or one of the computer programs for laterally loaded piles.
If the lateral force is applied at the same depth as the soil passive pressure resultant, as it is the case for deadmen or anchors, then the soil restraint is a function of the passive pressure, the projected area of the deadman, and a coefficient larger than 1. This coefficient varies with the spacing and depth of the deadman, and included the additional shear resistance of the soil on each side of the deadman. Many books instead of a coefficient give the equivalent values of Kp. Remember to include a safety factor, since passive pressure is an ultimate capacity.
You could find information on deadman design in very old foundations books, per example "Steel Sheet Piling Design Manual", a publication of United States Steel. "Foundation Analysis and Design", by Bowles also discusses the subject.
Hope this will answer your question.