Not sure your question is clear. Is this AHU a heat pump - is the heat provided utilizing the refrigeration cycle in reverse, or is it s DX cooling unit that maybe has electric heating?
First thing that comes to mind is that a heat pump does not heat very well when the outdoor temperatures get low - not due to capacity issues but due to the limitations of the refrigerant attempting to absorb heat in the condenser section from very cold outdoor conditions. So it's possible your unit is ramping up and attempting to start heating and then some refrigerant pressure/temperature safety is stopping it after a short period of time to protect the compressor. Check with the manufacturer and they usually post the heating capacity, but also include outdoor air limitations to get this capacity. Heat pumps installed in cold climates usually need a secondary source heat (gas, electric, separate baseboad) to handle the heating for the very cold months.