The NEW Strategic Selling
The NEW Conceptual Selling
Successful LArge Account Management
5 PAths to Persuasion
Getting to YES
Freakonomics
Get Clients Now!
The Innovator's Dilemma
1776
The World is Flat
Blue Ocean Strategy
Managing the Professional Service Firm
Selling Machine
True...
OK, since you asked...
If I were to ask "how do you design a water treatment system?" some of you could describe this in great detail. But how do you sell (i.e."market") your water treatment engineering services? There is not one answer to this question. It is a process... (As quality Guru...
Why is it that as engineers, we forget everything we learned in school about process, systems, and methodology, when it comes to selling our services?
The best advice for marketing is find a sales process and stick to it.
Rick Beauregard
www.thebeauregardgroupe.com
