@Ron, I totally agree with your views. The firms I work with only have engineers doing the sales process.
Both have CEOs that are brilliant engineers, not management guys that somehow got there.
Clearly, there's no amount of marketing nor tricks that will turn a bad reputation around or hide...
I've been working for the past 3 years working for two engineering clients (environmental and thermal engineering) as a marketing associate.
Fortunately, it's been a great match on both sides since they trusted me and we keep getting good results. It is very rewarding to work for small-medium...
