Case Study: How GM Uses Smart Analytics to Stay Competitive in the Automotive Aftermarket
The automotive parts aftermarket is a 2 trillion-dollar business. Major OEM’s like General Motors are eager to win a substantial portion of that market in one of the most difficult supply chain systems in the world. SKU proliferation, competition from dedicated aftermarket suppliers, (many of whom are OEM suppliers) plus razor thin margins make proper pricing critical to profitability. In this global marketplace, GM alone processes 8 million SKU’s through 72 warehouses and 32 distribution centers worldwide. With some legacy systems dating to the 1970s, plus inconsistent part data strategies across GM’s many global divisions, the challenge to integrate and simplify was significant.
This case study shows how PTC Service Parts Pricing was successfully implemented by GM to create responsive, real time market adaptive parts pricing on a global scale.
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