Hello oresakri,
First of all, you need to know what is the unit rated field current (at rated MW, Rated PF). Then, a good rule of thumbs is to add a margin on that value. Then with that value, that would determine the bridge size you need (vendors have different bridge size to reduce the cost since the most expensive component in an excitation system is the bridge).
In a full static excitation system, the main components are: The excitation transformer (not any transformer can do that job, it needs to be usually oversized compared to the rating), the power stage ( the thyristor bridge (or Diode + IGBT in smaller systems)) and the rotor windings.
When you say you only want to replace the AVR, what you actually mean is that you want to keep the bridge but just to replace the controller? Or you mean replacing the full excitation system? AVR stands for Automatic Voltage Regulator and relates to the controller itself typically. Then if you only replace the excitation system without touching the excitation transformer, your ceiling factor is pretty much fixed. The excitation transformer will most likely determine the ceiling factor (That and the rotor impedance). Typically we are shooting for 1.6pu for 10s for the ceiling current. The ceiling voltage depends on the transformer secondary voltage and the minimum firing angle (default value is 10degree and 150 degrees, where 90 degrees = and average around 0V, 10degrees = Maximum Positive and 150 = Maximum negative.). Keep in mind that higher ceiling is what we are looking for. High ceiling means faster response and higher support in case of a fault. Even though these numbers might exceed the rotor capability, all new exciter have what we call OEL (over-excitation limiter) that will limit the field current so your excitation system can be oversized. It usually looks like a staircase (goes to 1.6 for 10s, then reduce to a lower value something like 1.05 for indefinite period of time)
As mentioned by others, having a full bridge (6 thyristors) allows you to do negative field forcing by firing the bridge in inverter (firing above 90 degrees). Keep in mind though that this is only possible since the load is inductive and that once the load is discharged you can't fire in inverter anymore (that comes from the fact that as the current decay in an inductive load, the voltage inverse (V = Ldi/dt)). Inverter is one of the reason why people go full static (the other is to reduce the time constant Te by removing the rotating exciter / rotating diode)
If many units are sharing a single step-up transformer you'll need either a Qstatic compensation (also called a droop) value to ensure that both units are not going to fight ( think of a car driven by 2 drivers that don't talk with each other) As another member mentioned, the evolution of a droop is the CCC or Cross-current compensation. 2 drivers but know they talk one with the other so they know what is happening.
Not all vendors can do CCC, all vendors can do droop though. Droop reduce your MVars support to the grid and therefore between the two you should shoot for the CCC if available.