New Company
New Company
(OP)
I have just started my own company......and of course need to grow a client base (have a few but not enough). I'm starting up a web site soon but can anyone recommend another way to advertise and get my name out there?
Thanks.
Thanks.





RE: New Company
RE: New Company
The specialty area I am trying to focus on/push is vibration consulting (especially design of new foundations for machines with unbalanced forces; I've been the go to guy on that everywhere I've worked).
It's one of those things where I need to hunt anything I can starting out.....but I know where I would like to go.
RE: New Company
RE: New Company
RE: New Company
I do residential investigations and found my best clients are realtors. The website will be key as well - I get calls from owners looking for what I do, having found me by google. Make it professional and pretty wit lots of pictures. I agree with jayrod - call the local manufacturers or even mechanical engineering companies or installers and let them know you're there. Offer to bring coffee and bagels and give a talk about what you do.
Good luck!
Please remember: we're not all guys!
RE: New Company
Yeah, that's on my "to do" list. And Linkedin is going to help in that regard because I already have links to a lot of them in the area.
RE: New Company
Yep, it's already proving to be a bit scary. But (at the same time) I felt like it was inevitable. I've worked at so many places that were so terribly run that I felt like I had to get out on my own.
RE: New Company
I'm in a bit of a niche business....60 percent forensic, 40 percent all else. I do analysis and shop drawing review for two subcontractors for "all else", plus the remediation design for the successful forensic work.
Have 6 partners/associates in 2 locations.....we zre busy!
My senior partner and I have concluded....we are unemployable elsewhere, 'cause corporate weenies (mostly non-engineers in charge) make us both cringe.
Best of luck!! Enjoy it!
RE: New Company
Funny you should say that because up until now I was looking for a direct position (I have been working freelance). And I kept running into companys that actually let their HR people decide what people are worth interviewing and which ones aren't. An HR person just flat doesn't know what they are looking at with a resume (or anything else). I finally got an interview with one guy and I asked him (he was the engineering department manager): "You would *really* trust your HR group to do that?"
That pulled the pin on it (well that and a million other things)......and I hope never to work for anyone else again.
RE: New Company
If you are the sole employee the good news is that it doesn't take many sales to keep you pretty busy! I do the marketing for a small firm and while a website, an updated SOQ and all of that may get you some calls (especially if you are in a busy city somewhere) nothing beats mining your network.
It is the simplest and most direct form of marketing and is the most comfortable in that you know the people. If your network is small (new to the area or something) then you have to start marketing. One easy marketing trick for a small design business is to call folks that might be subconsultants for you on future projects. Have an interview with them and let them know you hope to be hiring them soon for work.
For example, you might need a testing company, or a surveyor. Call a few, stop in to see them, get their info and maybe they get a job that needs a structural engineer - they might refer you.
RE: New Company