Marketing Pitch
Marketing Pitch
(OP)
I work for a small consulting firm. After multiple calls to various architects, I finally managed to get an opportunity to meet few folks in a big Architectural firm. My boss has given me the go ahead to present our case to this prospective client. I am thinking of putting together a simple powerpoint presentation with some details about our company, our accomplishments, testimonials etc. I have a one hour window with these Architects. So, for the time that's left after the presentation, I am thinking of giving them an opportunity to ask questions about our company or the work we do. I would also like to take some time in asking them as to how we can be of any help to their business.
As this is the first time I am doing this marketing pitch for my company, I am a little not so sure about the approach I talked about earlier. I am sure some of you have been there and done that. So, any helpful suggestions or advice is greatly appreciated. Thanks in advance.
As this is the first time I am doing this marketing pitch for my company, I am a little not so sure about the approach I talked about earlier. I am sure some of you have been there and done that. So, any helpful suggestions or advice is greatly appreciated. Thanks in advance.





RE: Marketing Pitch
RE: Marketing Pitch
David Simpson, PE
MuleShoe Engineering
"Belief" is the acceptance of an hypotheses in the absence of data.
"Prejudice" is having an opinion not supported by the preponderance of the data.
"Knowledge" is only found through the accumulation and analysis of data.
The plural of anecdote is not "data"
RE: Marketing Pitch
Emphasize flexibility of design approach, maintaining the Architectural design concept, meeting deadlines, and, above all, timely communication.
Mike McCann
MMC Engineering
RE: Marketing Pitch
RE: Marketing Pitch
RE: Marketing Pitch
RE: Marketing Pitch
Find out what you are allowed to "negotiate", what you can't negotiate, and what your l limits on approval or refusal will be for this contract. Limits being min/max cost, schedule (start date, stop date, change orders, non-performance issues of your sub-contractors or their sub-contractors, etc), quality, man-hours, material, etc.
RE: Marketing Pitch
Nothing is harder than sales. It's much harder than "design" ...k
Nothing more rewarding either.
But you need to demand the "more money" that is part of that "more rewarding" ...
Nothing more frightening than sales.
RE: Marketing Pitch
1. Fair fees
2. Get done on time
3. Technically correct work.
I would add a couple more that apply once you get going on projects.
1. The consultant should work and act as though they were an employee of the architect's firm - maintaining a high level of empathy and concern for the project's success.
2. Be responsive - return calls fast, provide info fast, etc.
3. Work WITH them in their designs - too many structural engineers dig their heels into the ground when asked to try unique framing concepts or deal with design challenges (can you move that column?)
RE: Marketing Pitch
No matter how crazy some of the Architect's designs may be...we try not to say "It can't be done". We make a genuine effort to make the Architect's design a reality, but at the same time provide guidance as to how they can simplify the design and save some money for the client. In the end, we let the Architect choose. 90 out of 100 times they stick to their guns. "If only owners hired us directly..." I really don't want to go there.
RE: Marketing Pitch
http://www.nceng.com.au/
"Programming today is a race between software engineers striving to build bigger and better idiot-proof programs, and the Universe trying to produce bigger and better idiots. So far, the Universe is winning."
RE: Marketing Pitch
star for you!
RE: Marketing Pitch
RE: Marketing Pitch