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Starting to Market

Starting to Market

Starting to Market

(OP)
Greetings all~

I am employed in a specialty MEP field (fire protection), as a mid-level engineer. With the recent down turn in the economy, we are being asked to market more aggressively. I have not had marketing duties every really, only a support role. Making a call, writing an article for a newsletter, etc.

How does one get does one get started in bringing in work more actively? Especially when our industry does not have a dedicated sales force or sales training?

Thanks in advance!

jt

RE: Starting to Market

Wear comfortable shoes, expect rejection and hit the streets.

RE: Starting to Market

Don't forget your past customers.  A quick call to get re-aquaninted and ask for more business or referrals.

RE: Starting to Market

Follow fire engines.

Mike McCann
MMC Engineering
Motto:  KISS
Motivation:  Don't ask

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