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bad advertising

bad advertising

bad advertising

(OP)
Any one else irritated by the NatWest TV advert (in the UK) where they are talking about their customer survey they are just about to publish and they say:

Quote:

Noting hidden, just the facts.
Or maybe they mean that to be:

Quote:

Nothing hidden. Just the facts.
But that, to me, is bad writing and/or delivery.
Then again, irritation may be a means to lodge it in the memory so perhaps it is clever writing.

JMW
www.ViscoAnalyser.com

 

RE: bad advertising

No, I think British broadcasters are genuinely getting lazy.

When (respected reporter) Brian Hanrahan died recently, an ex Director-General of the BBC praised his "incredible honesty" in a live eulogy on Radio 4.

A.

RE: bad advertising

An honest journalist. Who would have thought it possible? surprise
  

----------------------------------
  
If we learn from our mistakes I'm getting a great education!
 

RE: bad advertising

I was perusing a Sears ad yesterday... Craftsman tools... a cordless impact was touted as being able to produce "800 lbs of torque."

I always thought torque required units like ft-lbs or in-lbs. Maybe it was mm-lbs.  smile

RE: bad advertising

"Nothing acts faster than Anadin"

So take "nothing" then!

- Steve

RE: bad advertising

It still buggs me after all these years that Apple still capitalise the 2nd letter of most of their products and in adverts never put a stop after the products name. Or substitute commas for stops.

e.g. Thinner. Faster. Lighter. instead of Thinner, faster, lighter.

Then again this is the work of marketing types and is for visual effect instead of conveying facts.

Will
Sheffield UK
Designer of machine tools - user of modified screws

RE: bad advertising

(OP)
And another one....
Wrigley's TV advert for gum has the spoken tag line (with no verbal punctuation):

Quote:

Wrigley's Extra Sugar Free Gum
Now does that mean it is free of any Extra sugar but has the normal amount?
Or  did they mean their Gum with Extra sugar is free?
Or should they really have said:

Quote:

Wrigley's Extra (pause) Sugar Free Gum
?

JMW
www.ViscoAnalyser.com

 

RE: bad advertising

Anything that gets attention is never a bad advertising.  Even this post gave those ads free world wide exposure!.

Plus ads are seldom intended for people who think, scrutinize and then decide.

 

Rafiq Bulsara
http://www.srengineersct.com

RE: bad advertising

I cannot remember the specifics but there was this add in Australia about 15 years ago that was really funny and everyone remembered and was talking about the add. But it was a complete failure as no-one remembered what it was that was advertised.

The advertising company were succesfully sued.

Ads are there to sell the product, full stop. Other things like spelling, professionalism e.t.c. are optional.

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