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Word Play

Word Play

Word Play

(OP)
Looking at a carton of chocolate Silk soymilk, I had to smile while reading the ingredients.  One in particular caught my eye: naturally milled organic evaporated cane juice.  Last time I played with cane, and twisted it enough to get "juice" from the stalk, it evaporated and left me with sugar.

I'm not sure I want to know how "natural milling" works, but isn't this more of a process than an ingredient?  Why list a process?

"I think there is a world market for maybe five computers."
Thomas Watson, chairman of IBM, 1943.
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RE: Word Play

Sounds like another of those euphemisms the military love so much, e.g. portable entrenching impliment or whatever instead of a spade.

JMW
www.ViscoAnalyser.com

RE: Word Play

They do that to get the Dihydrogen Monoxide out of it. You wouldn't want that done unnaturally, would you?

RE: Word Play

It has to do with the regulations for calling something organic.  Plus, being myself, as someone recently put it, a "tofu and treebark" person, I can tell you that the kind of people who buy soymilk want to know that the ingredients and the processes are natural, e.g., cold pressing vs. solvent extraction, etc.  In the example, the solvent extraction process actually introduces another compound that would not be listed in the ingredients.  Theoretically, it all evaporates, but there would be traces.

William

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