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White Paper: Quality in the Age of the Customer

A well known electronics company sells a bad phone. Customers aren’t pleased and the news spreads like wildfire -- 30,000 negative tweets a day! The company ends up losing $17 billion. This really happened. Don’t let it happen to you.

Warning Signs:
  • Your quality initiatives are driven only by Engineering and Quality.
  • Quality systems are not integrated with CRM, marketing automation and ERP.
  • Customer handling focuses on product issues – no communication between customers and sales, distributors and partners.

These days, companies have to listen to the customer. Customer feedback needs to be part of your company’s closed loop, tying together field service, customer service, sales and marketing, engineering, quality and suppliers and partners.

In this white paper, you will:
  • Learn how to create a closed loop with customers and quality.
  • Receive a checklist for customer-first quality
  • Come away with an action plan to create a modern customer-first quality process.


Complete the form on this page to download your free white paper. Your download is sponsored by PropelPLM.

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